The popular video game of world of warcraft accounts are retailed exclusively by the Canada based BuyMMOAccounts.com since 2007. The customer is ensured of 100% satisfaction in playing with the pre-leveled characters and could have the easy possibility of selling their characters back to the company. The advantage of dealing direct with the retailers makes it possible for one to trade off with their developed character for a new character.

The client can rest assured that the characters always are in an enabled state of the game and would never be reclaimed or be disabled by the person who had earlier handled the character. The major advantage of these characters is however is their pre leveled state. The players always feel that this way time and energy are not spent from struggling to make the character from the scratch. This also is ground for criticism in a few quarters. The critics arguing that the charm of building a character lies in doing it from the scratch, irrespective of the fact that it may be time consuming. For these critics the enjoyment is complete only when the character is built fully by them and in not developing a pre leveled character.